January 4, 2013

Joe Solo's Music Success Workshops Hits Seattle

Press Contact:
Chandra Lynn
Glow Marketing LLC
650-464-5708
chandra@glowmarketing.com

FOR IMMEDIATE RELEASE

Joe Solo’s Music Success Weekend Workshop Hits Seattle
Marriott Waterfront Hotel – February 16-17, 2013
Presented by Gibson & Propellerhead

$99 Deal Extended to January 15!

January 3, 2012 – Seattle, WA – Aspiring musicians and songwriters now have a unique opportunity to gain inside information about what it takes to break through in today’s ever-changing music industry by attending LA record producer Joe Solo’s Music Success Weekend Workshop.

The two-day event will be held Saturday and Sunday, February 16 & 17, 2013 at The Seattle Marriott Waterfront Hotel in Seattle, Washington. The Early Bird price of $99 has been extended to January 15 at www.JoeSoloWorkshop.com/Seattle. Prices go up on January 16, 2013 and eventually reach $435 for on-site registration.

Solo’s work developing popular artists such as Macy Gray led him to founding the Music Success Workshops.

“I feel so blessed to have been successful in music,” states Solo, “and I want talented and dedicated artists to join me on this amazing journey. My workshops are designed to empower people with the creative, marketing and music industry insider knowledge about what it takes to have success and how to avoid costly mistakes.”

At the two-day weekend workshop, attendees will discover the right tools and strategies to accelerate their music career and get them the recognition their music deserves.

Topics include:
  • How to get your music heard by the right people.
  • Developing a music career path that suits you.
  • Songwriting for universal appeal.
  • The psychology of producing hit songs.
  • How good production makes all the difference -- hear “before” and “after” examples.
  • New techniques to inspire musical creativity.
  • Learn the tools that others have used to breakthrough.
  • Fresh techniques for marketing your music.
  • Learn how to best work with label execs, managers, A&R reps, music attorneys, music supervisors and other industry players.
Other workshop benefits include on-the-spot song evaluations for the first 24 registrants; drawings for valuable merchandise including Propellerhead’s Reason software; industry discounts; and other exciting bonuses.

Joe Solo’s Music Success Workshops are presented by Gibson and Propellerhead.

To learn more about Joe Solo’s Music Success Workshops and bonuses, visit www.JoeSoloWorkshop.com/Seattle or contact Chandra Lynn at chandra@glowmarketing.com.

To sign up for Joe’s FREE Music Success Video Nuggets and weekly tips email newsletter, go to www.JoeSoloWorkshop.com/nuggets.

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December 17, 2012

Band Inc. - The NAMM Show H.O.T. Zone - Saturday, January 26, 2013


If you're attending NAMM 2013, come check out Band Inc. - Running Your Band as a Brand on Saturday, January 26 from 2:00 - 5:30 P.M. This is the fourth year that Chandra Lynn of Glow Marketing has lead an informative marketing mini-conference in The H.O.T. Zone at The NAMM Show. Here's the line-up of fantastic speakers that you don't want to miss this year:


 2:00p – Chandra Lynn/Glow Marketing - Welcome & Band Inc. Overview


Chandra Lynn founded California-based marketing agency Glow Marketing LLC in January 2000. For over 11 years, Glow has worked with a variety of consumer and entertainment brands, high-tech companies and artists on successful integrated marketing solutions and creative services. Previously, Chandra held management positions at legendary entertainment producers, publishers, and major market media, including, Avid, the leader in audio and video; Tickets.com; Bill Graham Presents/Live Nation; New Bay Media (Guitar Player, Bass Player & Keyboard Magazines); San Francisco Focus Magazine; and KFOG Radio/Cumulus Media, Inc.
www.glowmarketing.com


2:30p – Kelli Richards/The All Access Group moderates a panel of industry pros about running your band like a branded business.

At a time when digital distribution is the tail that wags the dog, and when big record labels have contracted, it's critical for artists and bands to see themselves as a branded business.  They must be more responsible than ever to build a strong team around them, to embrace working with consumer brands to increase their exposure and fund their albums and tours, and to engage more actively in social media and other direct-to-fan initiatives because the old way of doing things simply no longer works.  Come and hear from players in the ecosystem who enable bands to thrive as the music industry reinvents itself.

Panelists:
  • KamranV/POP-AUT
  • Phil Sandhaus
  • Jaunique Sealey
  • Jeff Price
  • Ned Hearn
     
Kelli Richards is a true trailblazer in the digital music and media arenas with more than twenty years of senior-level experience. With a unique talent for connecting innovators in technology with creative leaders in entertainment, Kelli guides her clients to create big visions, make big connections and achieve big results. A highly sought-after consultant, mentor, speaker, producer, coach and author, Kelli is the CEO of The All Access Group. She and her team facilitate strategic business opportunities in digital distribution between technology companies, established artists and celebrities, film studios, record labels, and consumer brand companies in order to foster new revenue streams and deliver compelling consumer experiences.
www.allaccessgroup.com


3:30p – Mike King/Berklee College discusses traditional and cutting-edge options for generating funding.


Mike King is a course author, instructor, and the Director of Marketing at Berkleemusic, the online extension school of Berklee College of Music. Prior to working at Berklee, he was the Marketing/Product Manager at Rykodisc, where he oversaw marketing efforts for label artists including Mickey Hart, Jeb Loy Nichols, Morphine, Jess Klein, Voices On The Verge, Bill Hicks, The Slip, Pork Tornado (Phish), Kelly Joe Phelps, and Frank Zappa’s estate. Mike was the Director of Marketing and Managing Editor of Herb Alpert’s online musician’s resource, www.artistshousemusic.org, for three years. An experienced live presenter, Mike has also been published in industry and national print media and has written three courses for Berkleemusic: Online Music Marketing with Topspin; Music Marketing: Press, Promotion, Distribution, and Retail; and Online Music Marketing: Campaign Strategies, Social Media, and Digital Distribution. He also teaches The Future of Music and the Music Business for Berkleemusic. Mike was recognized as the Best Music Business Teacher by the National Association of Record Industry Professionals (NARIP) in 2011. www.musicmarketingbook.com


4:30pCarmen Rizzo - Come see two-time Grammy Nominee Producer/ Artist Carmen Rizzo speak about his recent TED Talk "Manifesting the New Music Fan" and the ins & outs of attracting new fans in a over-crowded market. Moderated by Glow's Chandra Lynn.

Producer, artist, electronic musician, composer, DJ, remixer, and two-time Grammy nominee Carmen Rizzo has had a very eclectic career, from writing, engineering and programming on Seal’s classic album Seal 2 to producing and writing for Paul Oakenfold’s Bunka album, and from collaborating with Tuvan throat singers Huun Huur Tu to co-founding the groundbreaking world music/electronic act Niyaz (whose three albums all debuted at #1 on the iTunes world music chart). As a member of the National Academy of Recording Arts and Sciences (NARAS – the Grammys), Carmen has served on the board of Governors & Trustees and on the Producer & Engineering Advisory Board. In 2005, he co-wrote and introduced the new category Best Electronic Album, as well as writing technical Grammys for Apple and Roger Linn. Carmen has lectured and spoken about music at such institutions as a TED convention, the Berklee School of Music, USC, UCLA, Los Angeles Film School, and the University of Audiovisual Arts – European Film Academy ESRA, in Skopje, Macedonia. Carmen is also the owner of Electrofone Music, a boutique music label releasing albums worldwide.
www.carmenrizzo.com

Join us!

December 9, 2012

Glow Launches Trapiche Wines New Website

Trapiche Wines from Argentina needed a US website and turned to Glow for help with design and programming. Check it out at Trapiche Wines!
Design by Patrick Boyer and Programming by Kris Hadlock.

Other sites by Glow for The Wine Group include:

Cupcake Vodka
Cupcake Vineyards
Concannon Irish Whiskey
Flip Flop Rum
Acme Wine Movers



August 9, 2012

Clair Global & Glow Marketing Bring Bands and Brands Together for Music Fans

Clair Global, the most awarded company serving the concert touring industry for over 45 years, and Glow Marketing LLC have teamed up to produce and deliver high-quality branded entertainment to fans of popular music.

Focusing on branded webcasts of today’s best-selling concerts, festivals and special events, the companies have paired Clair’s cutting-edge technology solutions and long-standing top-tier artist relationships with Glow’s entertainment marketing and branding services. Together, they are poised to be the music industry’s leading producers of high-profile branded entertainment.

“Working with the A-list artists requires us to stay ahead of entertainment and technology trends,” states Troy Clair, CEO of Clair Global. “Branded entertainment is proving to be more than a trend, it’s a real solution for brands and bands to increase exposure and revenues. That’s why we’ve invested in the technology and expertise to deliver premium content to global audiences.”

Not simply a webcasting solution, Clair and Glow provide a complete program for marketers looking to align their brands with today’s most popular talent. Additionally, the program supports artists looking to expand their fan bases and increase direct sales of merchandise, downloads, fan club memberships, charity donations and more.

The program includes:

·      Connections between top consumer brands and popular entertainment properties and artists.

·      Turn-key technology and professional services solutions for capturing and broadcasting live concert streams and premium artist content through official websites, social media, and partner sites.

·      Integration of broadcast distribution, media and promotional partners for expanding impressions and gaining new audiences.

·      eCommerce solutions to increase revenue and contributions from direct sales and charitable donations.

·      Professional marketing services to help integrate promotional campaign activities between brands, agencies, entertainment properties, media and distribution partners.

·      Legal support for artist fees and usage rights.

The costs for complete services vary based on a variety of factors, including related travel expenses, artist fees, and usage rights. Webcast costs can be completely sponsored for brand exclusivity or shared by non-competitive brand sponsors.

For more information, please contact Chandra Lynn, CEO of Glow Marketing at 650-464-5708 or chandra@glowmarketing.com.



About Clair Global
Providing global service and live shows since 1966, Clair is the premier global sound reinforcement provider and acknowledged audio industry leader. Clair offers a complete array of state-of-the-art products, technical staff and services to the professional touring industry. Known for being the most awarded company in the live touring and sound industry, Clair now provides webcasting solutions that live up to the company’s high standards for technology and professional service.
http://www.clairglobal.com


About Glow Marketing LLC
Glow Marketing LLC specializes in integrated marketing and branded entertainment, and connects brands with popular entertainment properties. Glow is responsible for brand sponsorship sales and marketing of Clair’s webcasting solutions. Glow also provides complete marketing agency services from branding and graphic design to digital media production. They offer an integrated approach that increases brand equity and helps clients be remembered. http://www.glowmarketing.com

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July 14, 2012

Chandra Lynn's Roadmap to Success Article is Published in I Am Entertainment Magazine

I Am Entertainment Magazine Editor-in-Chief Shaine Freeman followed up with Chandra Lynn after featuring her on the cover of the magazine in 2010, and asked her to contribute to his 'ABC's of Success' column. She wrote 'Defining Your Road Map to Success' and it can be found in the current July/August issue on page 12.

Check out the digital edition here: http://www.iaemagazine.com/digitalmagazine.html and let us know what you think.

Chandra has been studying coaching in the (Anthony) Robbins-Madanes Training program and more articles will follow. Stay tuned!






July 5, 2012

Glow Marketing Ramps Up Video Services!

Glow video contractor Gabe Echeverria has officially joined our team to expand our video production services to include branded entertainment, promotional videos, interviews, commercials and more.

Having extensive experience producing and directing videos for such companies as Avid Technology and Apple Inc., Gabe also brings his assistant director experience from working as a member of the DGA (Director's Guild of America) on hit movies such as America's Sweethearts (Julia Roberts, Catherine Zeta-Jones, Billy Crystal, John Cusack) and Bounce (Gwyneth Paltrow and Ben Affleck) as well as numerous TV productions including Star Trek: Deep Space Nine, Angel, Diagnosis Murder, and others.

Gabe's IMDB Page

Gabe's network of video production pros are among the top of their class. We are excited to bring them together for your next project. Call us to discuss your ideas at 650-464-5708 or email chandra@glowmarketing.com.

June 13, 2012

Black Lotus Threads New Logo Unveiled!

Alia Adler, Black Lotus Threads owner and chief designer, hired us to create a logo that was based on a hand-drawn piece of artwork that is close to her heart. Here is the new logo by Patrick Boyer unveiled for the first time! This is just the beginning...

April 20, 2012

Trailblazer Studios Unveils New Custom Website by Glow Marketing


Trailblazer Studios was a multi-dimensional project that involved web strategy for collapsing five independent divisional websites into one dynamic site under a single brand. Glow refreshed the Trailblazer Studio's logo and designed a website that starts with a full-screen video homepage and moves to a custom video playback console environment.

Department Head Eric Johnson relayed their excitement over the new enhanced website to Glow principal Chandra Lynn:
"Everyone at Trailblazer is really happy with the site and the process of working with you and your team! Two years ago I hadn’t even met you yet and now you’ve just delivered what Tom (CEO) is calling our “best site ever”."
 Check it out at trailblazerstudios.com.


Glow Marketing Adds Marketing Coordinator Peter-Christian Paulin

Peter-Christian Paulin
Peter-Christian Paulin joins the team at Glow Marketing to support marketing projects. Having recently graduated with degree in International Business and Marketing from the University of San Francisco, his primary interests lie within advertising and marketing--and basically everything and anything creative. Having gained extensive experience working as a marketing intern during his college years at Lufthansa Airlines, San Diego Magazine, and The Copenhagen Post, he is excited to be a part of Glow.
Having grown up partly in Copenhagen, Denmark, Peter-Christian has lived an international life. On his spare time he enjoys traveling to the far-out corners of the globe, with his favorite vacation spot being Thailand. He is also an avid cook, and loves photography and creative writing.

Peter-Christian can be reached at:
peter@glowmarketing.com